Designs And Designers

PIRELLI TYRES SHOPPING EXPERIENCE

The inspiring principles of the project consist in transforming the prospective clients’ approach towards their tire-dealers and directly involving them in the choice/purchase process. We tried to add new tools which can provide new experiences. Feeling through feelings. Perceiving through the 5 senses. Visual Merchandising. Communication. Products. Environment. Finding a new way of communication, more effective than the simple gadgets which invade the tyres sector, but leaving, however, its technical characteristics and charm unchanged.

DIDI

Didi is a handmade product by Magenta. Designers: Ronen Bavly and Ornit Arnon. Through a playful study of folding and reopening of ellipse shapes, like the figure of a pleated skirt, we found the eventual cone, whereas the "folding" lines became light slits. The lamp employs a LED bulb. Its small measures help to retain the lamps' miniature figure and its aesthetic value. The Lamp shade is the direct heat reducer of the Light bulb, thereupon although made purely out of metal it is possible to touch it all over

Ten To Sen テントセン (Point and Line)

The booklight

The bookLight is a funny book lamp that features shapes of a book. The way to turn on the light is similar to how you take out a book from a shelf. It can be charged both by usb and an adaptor. Usually we put this light on the bookshelves and take out the booklight to switch it on and use it wherever you need it.

1x3

1x3 is inspired by interlocking burr puzzles. It is both - a piece of furniture and a brain teaser. All parts stay together without the need of any fixtures. The interlocking principle involves only sliding movements giving a very fast assembly process and making 1x3 appropriate for frequent change of place. The level of difficulty depends not on dexterity but mostly on spatial vision. Instructions are provided in case the user needs help. The name - 1x3 is a mathematical expression that represents the logic of the wooden structure - one element type, three pieces of it.

Eureka

The Eureka Lounge Chair is inspired by the smallest surface in nature, the Empener surface, and gives a sense of order and flow to the lounge space through a mathematically modelled curved form. The smooth curves and curved edges add visual tension to the product. Wool fabrics from the Kvadrat Sprinkles collection, in warm colours, allows the user to perceive the comfort of the furniture before using it and creates a desire to confirm this feeling through use.