Brand Packaging by Pepsico Design & Innovation

Pepsico Design & Innovation Exhibits The Pepsi Year of The Dog Ltd Ed Cans China Brand Packaging

PepsiCo Design & Innovation, the creator of the displayed work Brand Packaging:Pepsi Year of the Dog Ltd Ed Cans China by PepsiCo Design & Innovation spells out, The 2018 Pepsi Year of the Dog Limited Edition Cans honor the spirit of the Chinese New Year, in combination with Pepsi’s youthful "Live for Now" ethos. The 2018 zodiac sign, the dog, is commemorated with a minimalistic and iconic design, using solid colors framed with bold lines to illustrate the breeds and their unique personality traits. The limited edition collection, which was only available on e-commerce platforms, created an impactful, daringly aspirational brand experience to resonate emotionally with consumers..

Brand Packaging by Pepsico Design & Innovation Images:

VIA: http://competition.adesignaward.com/design.php?ID=64038

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